Graphic Design = The art of graphic representation through design and composition.
Advertising Design = Design with a message positioned as a benefit to your service or product

As a small business you’ll come across both graphic design and advertising design. Advertising design focuses on selling your product or service whereas graphic design focuses on establishing a favorable view of your business through the use of colors, asthetics and design. When combined effectively they can produce highly favorable results for your business.

One important fact to always remember, advertising design has one purpose and one purpose only, to sell sell sell! It’s possible to have a great design as the center piece to your campaign but garner less than favorable results.

Advertising design draws your attention to your ad, it’s highly visible, bold, explains your message and entices your target market to act on your call to action promotion.

To trully maximize your results on any promotional marketing campaign, you need
competent designers with a broad understanding of advertising design to
properly deliver your message effectively and creatively.

Creative Design
Placement
Frequency
Dimensions